Great Moments In Advertising

from Yahoo:


Spanish basketball team poses for offensive picture

Spain's Olympic basketball team posed for an advertisement prior to the Games which appears to show all its players slanting their eyes, a move that could offend its Olympic hosts in Beijing. The ads, for a Spanish courier company, appeared in the Spanish-language newspaper La Marca.

“We did it because we thought it was going to be something nice, something with no problem,” Calderon told Yahoo! Sports. “But somebody wants to talk about it. It is too much of a big deal with you guys (the media) and everybody talking about that.”

Head coach Aíto García Reneses didn’t get it, either. Reneses comes from an older generation of Spanish society, one which has little time for the politically correct niceties of the modern world.

“If I go to play with a taller team and I put here (raising up on the tips of his toes) it is not an offense,” Reneses said. “I can’t understand anything more.”

But Gasol got it. He didn’t get it when the Spanish courier company persuaded the players to pose with their index fingers stretching their eyes to a thin slit at a team media day, but he sure as heck gets it now.

“Some of us didn’t feel comfortable doing it just because to me it was a little clownish for our part to be doing that,” Gasol said. “But the sponsors insisted and insisted. I think it is just a bad idea I guess to do that, but it was never intended to be offensive or racist against anybody.

“I didn’t find it very funny. I didn’t find it offensive, either. I guess some guys didn’t mind. To me I don’t want to be that way, I guess, to be doing that stuff.

“If anybody feels offended by it we totally apologize for it. We never meant anything offensive by it.”